Skip to content
Draft concept by Danilo Vicioso, not affiliated with Glossier.
Let's chat

Glossier, concept page

You look good.

Here at Glossier, beauty is about you. From our formulas to packaging, playful shades to seriously-great skincare—Glossier was built to make beauty accessible and uncomplicated.

Start with skin
Campaign photo from the Glossier home page: hands holding a white fragrance bottle against a dark torso, with the words you smell rich on the image

Free shipping to Brazil on all orders above R$669

Dermatologist-tested, cruelty-free, good for all skin types.

Scroll down: the white half of this page is skin, the blue half is makeup.

Part one

Skin First.

We prioritize skincare because we believe that healthy skin is the best foundation.

Discover products that prioritize your skin’s wellbeing while allowing your individuality to shine through.

Slide the shelf sideways. Nothing moves on its own.

  • Milky jelly cleanser bottle on a pale background

    Milky Jelly Cleanser

    24.00 BRL

    Skincare

  • Milky jelly cleanser on skin

    Milky Jelly Cleanser, on skin

    Skincare, carousel photo

  • After Baume jar in pink and green on a white shelf

    After Baume

    34.00 BRL

    Skincare

  • Futuredew bottle

    Futuredew

    30.00 BRL

    Skincare

  • Bruna wears Futuredew.

    Bruna wears Futuredew.

    Carousel photo

  • Three skincare products stacked on a green block, from the home page highlight card

    The skincare highlight

    Home page highlight card

Where it began

Into The Gloss.

Before we launched Glossier in 2014, we started as Into The Gloss. A beauty website and community devoted to sharing real information with real people, about really amazing products. It’s where we realized that beauty shouldn’t be built in a boardroom—it should be built by you.

Danilo’s note: a brand that began as a website full of real conversations deserves a page that reads like one. So this page talks the way the About page does, plainly and in the first person plural.

Two faces in profile almost touching, one with red hair and one with dark curls, from the About page
A close portrait of two people nose to nose, laughing, from the About page
Side portrait of a person with glowing skin, from the About page

Put your head in the clouds.

Cloud Paint Plush Blush

Part two

Makeup Second.

Cloud Paint Plush Blush compacts arranged in a pink and red grid
Cloud Paint Plush Blush, navigation tile

Cloud Paint Plush Blush

26.00 BRL · 10 variants

A pillowy-soft powder blush that blends and builds seamlessly for a soft-matte flush. Available in a wide range of colors inspired by New York City sunsets.

This weightless powder formula helps absorb excess shine, keeping skin looking fresh all day!

Memory Cloud Texture
A one-of-a-kind technology creates that addictively touchable texture that molds with every touch (like clay!) and then transforms into a weightless powder on the skin.
Clover Flower Extract
An antioxidant-rich plant extract is like a real life filter, creating a soft-focus, blurred effect on skin.
Powdered Ceramides & Botanical Glycerides
Skin-mimicking lipids transform into powder to help lock in moisture and keep the soft-matte finish feeling comfortable all day on skin.
  • Up to 8hr Wear
  • Water-Resistant
  • Sweat-Resistant
  • Humidity-Resistant
  • Transfer-Resistant

Cloud Paint Cheek Brush

25.00 BRL

A dual-ended, portable and retractable synthetic brush designed for our powder and gel-cream blushes. The tapered brush end is perfect for blending Cloud Paint Plush Blush. While the opposite end mimics fingertips with a soft and non-absorbent silicone tip, making it perfect for patting on Cloud Paint!

Cloud Paint Duo

38.00 BRL, list price 48.00 BRL

Cloud Paint Plush Blush compacts in a grid of reds and pinks
Tubes of Glossier balm and Cloud Paint stacked and squeezed out
Cloud Paint sample swatches in dark red, red, orange and brown
Dawn, Storm, Spark, Eve
Cloud Paint sample swatches in peach, coral, berry and pink
Haze, Beam, Puff, Dusk
Clear skincare gel texture photographed close up on white

Perfecting Skin Tint

More skin, less makeup.

An undetectable wash of color that evens out skin’s appearance but won’t hide your freckles, cake your pores, or cover you up.

The face bench

Tint, lashes, light.

Perfecting Skin Tint

30.00 BRL · 12 shades

The ultra-thin, breathable formula leaves you with a smooth, dewy finish that lets your skin shine through. Diamond Powder gives a brightening, soft-focus effect and minimizes the appearance of pores, while Glycerin acts as a moisture lock to attract hydration. Comes in 12 super sheer shades.

Dermatologist-tested, ophthalmologist-tested, formulated without fragrance, non-comedogenic.

Lash Slick

20.00 BRL

Extensions without the extensions. Japanese Fiber Technology: one and two millimeter-long curved fibers cling onto each individual lash, adding length without weighing down your lashes. Consider these your “extensions.”

Vegan Biotin conditions for softer feeling lashes over time. Natural Shine Polymers enhance the formula’s black pigments so lashes are extra shiny and sleek. The Tapered Comb Brush has tiered bristles and a precise tip that separate top and bottom lashes at the root, ensuring even application.

Skylight

24.00 BRL · liquid highlighter

Step into your best light. A skin-loving liquid highlighter for pearlescent radiance. Infused with Complexion-Inspired Micro Pearls, this buildable formula delivers long-lasting radiance that is non-sticky, non-tacky and never streaky.

Gellified Serum Base · Complexion-Inspired Micro Pearls · Hyaluronic Acid + Copolymers

Smiling person with a headwrap and defined brows, Boy Brow carousel photo
Close-up of a brow being brushed with a Boy Brow wand
Boy Brow in Dark Brown standing upright with its cap off

Fragrance

A fragrance wardrobe.

Four fragrances, endless versions of you.

Orange Blossom Neroli is vibrant + invigorating. Top: Bergamot, Pear Water. Orange Flower, Neroli Buds. Base: Fresh Cypress, Soft Musks.

Sandstone is grounding + aromatic. Top: Fig Leaf, Lavandin. Heart: Clary Sage, Geranium. Base: Sandalwood, Coconut Milk.

Body Spritz, 100ml fill size, Vegan. Glossier Candles, 45.00 BRL: made with a vegan, non-paraffin blend of soy and coconut, with a burn time of up to 45 hours.

Sets

Six sets for the top shelf.

Balm Dotcom, 16.00 BRL on its own: instant nourishment with addictive taste. Our cult-favorite, do-everything lip balm. Swipe on for hydration you can feel and taste with a formula rich in antioxidants and natural emollients to nourish dryness.

The Editors

The people behind the counter.

We are people-first. We celebrate authenticity, operate with integrity, and lead with empathy. We are unique individuals who flourish as a team. Our strength is in the collective. We are inspired by our community, fostering inclusion and belonging, always. Learning is a constant. Joy is our language. We are impassioned storytellers, driven by our curiosity, reimagining the future of beauty one experience at a time.

From the retail employee experience post by Hector Camacho, Head of People for Retail.

Architectural line drawing of a Glossier storefront with the wordmark on the facade

Connection

Building a workplace that is welcoming, inclusive, and equitable.

We're introducing a new Code of Conduct that provides clear expectations for employees and customers alike, that is focused on fostering inclusivity, self-expression and mutual respect. We are investing in training resources that better equip our teams to manage situations that fall short of these expectations.

We’ve prioritized employee-dedicated spaces in all stores, bringing more consistency and intentionality to how we design for our team. This includes building improved back-of-house workspaces to allow for better workflows, providing on-site gathering rooms for training and Town Halls, and improved restrooms, changing rooms, and break spaces.

Leadership

Engaging experienced store leaders and dedicated HR support to drive culture, inspire their teams, and identify new ways to improve the employee experience.

We’ve redesigned our store team structure, upleveling the leadership role at each location to Store Director (from Store Manager). We’re looking for leaders who are communicative, have deep people leadership experience and, most importantly, lead with an empathetic mindset and a “how can I help?” approach. And each store will have a team of Associate Store Directors who will provide on-the-floor coaching, development, and support to our retail team.

Communication

Facilitating ongoing opportunities for two way communication with store employees to promote transparency, accountability and an understanding of Glossier’s vision and business.

We are excited to roll out a new internal communications platform that will provide space for employees to learn more about Glossier, receive company and store updates, and share ideas, feedback, and suggestions with colleagues in teams like product development. We’ll also host Town Halls where employees will have the opportunity to ask questions and share feedback on their experiences.

All of our store operating procedures (from receiving inventory to store opening and closing procedures) will be guided by written standards, creating clarity and consistency for our team.

Growth

Investing in meaningful educational and development opportunities to support the continued learning and growth of our teams.

We’ve revamped our training curriculum, creating onboarding and ongoing learning experiences focused on everything from DE&I, product knowledge, and retail operations. Our curriculum design combines content and application (e.g., in-person training, role-playing, online resources), and we will continue to invest in these opportunities to set our team up for success, at Glossier and beyond.

As we continue to grow our retail presence in 2022 and beyond, we’ll share opportunities for retail Editors to grow into more senior store leadership positions and to help build out new stores as we expand.

Engagement

Fostering a culture that is inspiring, engaging and enjoyable!

Each store will have a calendar of store events to build camaraderie and team spirit! This will include sponsoring community initiatives where employees will be able to engage with local nonprofits through our Smile Wave program.

We’re creating thoughtful and ongoing opportunities to recognize the contributions of our team members every day, including peer-to-peer appreciation, store awards, and surprise moments of delight!

If my business does not operate in the United States can I apply?
Unfortunately, the grants are only available to businesses based in the United States. However, for UK-based businesses, we’re running our second Grant Program in partnership with Black Girl Fest this year.
Why is this limited to only beauty businesses that sell physical products, not services or resellers?
We’re focusing on companies that sell their own physical beauty products because that’s the area we believe we are best positioned to make an impact, especially when it comes to sharing what we’ve learned.
What is the amount of each grant?
As part of the 2024 program, each of the four selected businesses that are new grantees will be awarded $50,000. The Alumni Award is a $100,000 grant.
How many grants will be awarded?
We will be awarding a total of $300,000 in grants across five companies: four new grantees and one alumni.
Do I have to pay back the grant?
Nope! Grantees will not be asked to pay back the grant.
How does Glossier expect businesses to use this money?
The only requirement is that grantees use the funding for legitimate business expenses that are consistent with what’s outlined in their application.
How long does the application process take?
Time spent on the application will vary based on the applicant, but we anticipate that applicants shouldn’t need to spend longer than two hours on their entry.
Who is reviewing applications?
Applications will be reviewed by a diverse group of Glossier team members spanning Brand Marketing, Creative, Finance, and Into the Gloss.
Do I need to have made a purchase of Glossier products to apply for a grant?
No, applicants do not need to be a current or past customer of Glossier to apply for a grant. A purchase of Glossier products will not improve an applicant’s chance of selection.
Can I start my application and finish it at a later time?
Yes, applicants have the option to save their work directly in the OpenWater application platform and return to complete it at any time before the application deadline.

In the store

Pink pouches and pets.

Yes! Any of our Editors can help you opt out of receiving a bag when you place your order. If you choose to opt-out, your order will be packed in reusable pink pouches only.

We’ve redesigned our in-store testing experience so visitors are able to try our full range of products in an environment that feels safe and comfortable. Our Editors will also oversee product testing to ensure all guidelines are being followed, and that every product is being sanitized after each use.

The shelf, priced

Forty-four lines, one ledger.

Every price below is copied as it appears on the product page, in BRL.

Yacine wears Crème de You.
A pump bottle with a ribbon of clear gel running across white

The promise

Cruelty-free, on the record.

We’re committed to being cruelty-free: this means we do not test on animals at any stage of product development, and we will only work with vendors who uphold the same standards. We are proud to share that our products are certified cruelty-free by Leaping Bunny, the only internationally recognized certification organization for cruelty-free companies. Being Leaping Bunny certified also means we’ll have regular independent audits to ensure we’re compliant.

Body, too

Daily Oil Wash. A gentle body cleanser that provides a deeply nourishing wash, free from soap and sulfates. Its unique oil formula transforms into a milky lather when mixed with warm water, leaving the skin feeling soft and hydrated. Now available in two iconic scents.

Daily Perfecting Lotion. A body lotion that does more than just moisturize. This daily essential deeply nourishes skin while providing a subtle, healthy-looking glow. No pesky residue or dry-down time. Just a silky, lightweight lotion in a click-lock pump bottle for convenience and ease of use.

Smudge-resistant, formulated without fragrance, dermatologist-tested, ophthalmologist-tested, suitable for sensitive eyes and contact lens wearers* (*Tested on Lash Slick in Black only.)

From the carousels

Faces from the shelf.

Eight frames from the product carousels and the home page, kept as Glossier shot them.

A dark torso with hands holding a white fragrance bottle, the words you smell rich across the image

A note from Danilo

Skin first, then everything else.

This page is a concept built from the public Glossier site: the wordmark, the sets, the people behind the counter. The other tabs of the package show the work that would sit around it.

Read my application